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Data Dive: US TV Ad Spend and Influence (Updated – Q2 2013 Data)
TV is the largest ad spending medium in the US, and its growth rates have been holding steady for some time, according to MarketingCharts analysis of figures both provided and publicly released by...
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Top 10 Broadcast TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Are Young People Watching Less TV? (Updated – Q2 2013 Data)
[Editor's Note: This is the latest quarterly update to this article, this time containing Q2 2013 data and trend analysis.] There’s a strong perception that with the rise of all things digital (mobile...
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Most TV Viewers Find Themselves Gravitating to Cable Over Network Programs
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows, per results from a Harris Poll. The survey also finds that an equal percentage strongly (28%) or somewhat...
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Top 10 Broadcast TV Engagement, Week of Aug. 19-25, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Most TV Viewers Say They Stick to a Maximum of 10 Channels
Almost 9 in 10 TV viewers say they watch the same channels over and over again, finds a recent DigitalSmiths survey [download page] of adult viewers in the US and Canada. Given consumers’ stated...
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1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video
TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email,...
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Media Execs See OTT Video as Supplementing – Not Replacing – Pay TV
Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report...
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Top 10 Broadcast TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Top 10 Broadcast TV Engagement, Week of Aug. 5-11, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Only 1 in 4 Media Buyers Say Traditional Media Will Maintain Greater Spend...
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media, according to the latest quarterly survey from STRATA. That’s down 45% from last year, and...
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Wireless Carriers Double Down on Spot Radio
Radio revenues remained flat in Q2, as in Q1, per the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). Total revenues were $4.66 billion for the quarter, and $8.44 billion for the...
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Few Youth Living With Parents Highly Inclined to Get Pay-TV When They Strike...
More Millennials are living at home, per recent research, and that could mean bad news for the pay-TV industry. That’s because 18-24-year-old broadband subscribers don’t show much of an interest in...
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Top 10 Broadcast TV Engagement, Week of Jul. 29-Aug. 4, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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When are the Heaviest (and Lightest) Pay-TV Viewers Tuning In?
Visible World has released a white paper [pdf] that examines cable TV subscriber behavior for one (unnamed) operator. While the study is about the effectiveness of cross-channel marketing (such as...
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Lower-Income Households Less Likely to Subscribe to Pay-TV Services
86% of TV households in the US subscribe to some type of multi-channel video service, according to new research from Leichtman Research Group, a figure in line with recent estimates from Digital TV...
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Top 10 Broadcast TV Engagement, Week of Jul. 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Latinas Are Watching Twice As Much Spanish As English Broadcast TV
Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half, per data from a Nielsen report [download page] on the Latina population....
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Nielsen Says Tweets Influence Ratings in 29% of Sampled TV Episodes
A few months ago, Nielsen released a study that found an increase in Twitter volume about live TV correlated with an increase in TV ratings across varying age groups. Now Nielsen is out with another...
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Only 1 in 3 Under-35 Broadband Users Say They Get All Their TV the...
2 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as...
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