Top 10 Broadcast TV Engagement, Week of Aug. 5-11, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleMedia Execs See OTT Video as Supplementing – Not Replacing – Pay TV
Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report...
View Article1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video
TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email,...
View ArticleMost TV Viewers Say They Stick to a Maximum of 10 Channels
Almost 9 in 10 TV viewers say they watch the same channels over and over again, finds a recent DigitalSmiths survey [download page] of adult viewers in the US and Canada. Given consumers’ stated...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 19-25, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleMost TV Viewers Find Themselves Gravitating to Cable Over Network Programs
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows, per results from a Harris Poll. The survey also finds that an equal percentage strongly (28%) or somewhat...
View ArticleAre Young People Watching Less TV? (Updated – Q2 2013 Data)
[Editor's Note: This is the latest quarterly update to this article, this time containing Q2 2013 data and trend analysis.] There’s a strong perception that with the rise of all things digital (mobile...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleData Dive: US TV Ad Spend and Influence (Updated – Q2 2013 Data)
TV is the largest ad spending medium in the US, and its growth rates have been holding steady for some time, according to MarketingCharts analysis of figures both provided and publicly released by...
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