Clik here to view.
Online Catching Up to Print in SMB Local Ad Spend
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year, finds Borrell Associates [download page], based on a survey of 1,756 SMBs in December 2012....
View ArticleClik here to view.
How Much TV is Being Time-Shifted?
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion. But how much TV is being watched live, as opposed to...
View ArticleClik here to view.
Are Young People Watching Less TV? (Updated)
[Editor's Note: This article has been updated with Q3 2012 data and trend analysis.] There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends,...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Dec 31, 2012-Jan 6, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Consumers Report Low Take-Up of “TV Everywhere” Services
Consumers may be somewhat aware of the “TV everywhere” (TVE) services provided by networks and pay TV operators, but relatively few have used them, details GfK in a new study. In particular, pay TV...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Jan 7-13, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Jan 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Top 10 Network Television Programs, Week of Jan 21, 2013
Nielsen. Broadcast primetime programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned...
View ArticleClik here to view.
Google Supplants ABC as Advertisers’ Top-Rated Media Brand
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals conducted by...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Jan 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Radio Revenues Grew By 4% in Q4, 1% in 2012 Overall
Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth, according to [pdf] a report from the Radio Advertising Bureau (RAB). The overall...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Jan 28-Feb 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Feb 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Trends Behind Nielsen’s Decision to Broaden Its TV Ratings System
It’s been well-documented that Nielsen has decided to expand its definition of a TV household for its rating system, in a move both welcomed and criticized for being overdue. As The Hollywood Reporter...
View ArticleClik here to view.
Ads Viewed During TV Shows Said More Effective When Watched Online
Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online, finds Nielsen [pdf] in a study commissioned by the...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Feb 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Top 10 Broadcast TV Engagement, Week of Feb 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Mobile Ad Budgets Set to Increase as Print Cutbacks Continue
64% of advertisers will increase their mobile ad spending over the next 12 months, according to results from an Advertiser Perceptions survey, as reported by Ad Age. The article notes that CPG...
View ArticleClik here to view.
Major Media Buyers Still Favor TV
Agencies may be seeing a changing media mix, but a new report confirms that TV still commands the lion’s share of advertising dollars. According to the data, provided to MediadailyNews by Standard...
View ArticleClik here to view.
US Ad Spending Grew by 3% in 2012
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest figures from Kantar Media. The figures may actually underestimate growth,...
View Article