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Top 10 Broadcast TV Engagement, Week of Feb 25-Mar 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Are Young People Watching Less TV? (Updated)
[Editor's Note: This is the latest quarterly update to this article, this time containing Q4 2012 data and trend analysis.] There’s a strong perception that with the rise of social media, mobile device...
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Traditional Media Still Reaches Early Adopter Millennials
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and...
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Top 10 Broadcast TV Engagement, Week of Mar 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Data Dive: US TV Ad Spend and Influence (Update)
TV ad spending growth rates in the US continue to outpace the aggregate of all media, according to MarketingCharts analysis of figures both provided and publicly released by Kantar Media. This article...
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Millennials Value Their Mobile Data Plans Over Their Pay TV Services
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services. Consumers were asked to identify which 3 services...
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Top 10 TV Engagement (English Broadcast), Week of Mar 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Top 10 TV Engagement (Hispanic Broadcast), Week of Mar 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Broadcast TV is Finding A Welcoming Audience Online
“Online video is quickly becoming online television,” declares a new study [download page] from Ooyala, which looked at trends in multi-screen video consumption from broadcasters and entertainment...
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Top 10 Broadcast TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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TV Cord Cutters Growing Faster Than Expected, Numbered >1 Million Last Year
The number of American pay TV subscribers cutting the cord to focus solely on Netflix, over the air, online, and other sources is growing faster than expected, according to the latest study from...
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Online Video: Broadcast TV Content Gets Above-Average View, Completion Rates
Research released last week by Ooyala indicated that broadcast TV is finding a welcoming audience online, and new data [pdf] from Adobe supports that finding. Compared to the average, completion rates...
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Top 10 Broadcast TV Engagement, Week of Mar 25-31, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Top 10 Network Television Programs, Week of Apr 1, 2013
Nielsen. Broadcast primetime programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned...
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Half of Americans “Binge View” TV Shows
78% of Americans have watched TV “on [their] own schedule,” and 62% of those have watched multiple episodes of a TV show at a time (“binge viewing”), according to survey results from Harris...
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In Reversal, Network Content Streamers Now Say Regular TV Viewing Negatively...
34% of US internet users (and 30% of all consumers aged 13-54) surveyed in December 2012 reported having watched streaming video content that originated from a network since the beginning of September,...
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Online Ad Spend Up 15% in 2012, Setting Yet Another Peak
It’s becoming somewhat repetitive to use the words “online ad revenues” and “record” in the same sentence. Yet once again, online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9%...
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Consumers Give Newspapers High Marks for Advertising Efficacy
An online survey of 5,000 US adults, conducted by Nielsen on behalf of the Newspaper Association of America (NAA), reveals that respondents rate newspapers (in print and on the internet) as the most...
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Is Network Content Streaming Affecting Pay TV Subscriptions?
A new study from GfK has found that network content streaming now tends to cannibalize regular TV viewership of those programs, but does it have an effect on pay TV subscriptions? In other words, is...
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Top 10 Broadcast TV Engagement, Week of Apr 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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